Luxury Class

Luxury car is a marketing term for a vehicle that provides luxury - that which is beyond strict necessity - in exchange for increased cost to the buyer. The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand image, cachet, status, or prestige - or any other discretionary feature or combination of features. Though widely used, the term is broad, highly variable, ambiguous and abstruse - and lacks both measurability or verifiability. In other words, there is no test, defined threshold, or industry standard, that determines at what point an automobile becomes a luxury vehicle. The luxury class is that special vehicle that emphasizes comfort and amenities without sacrificing performance. With manufacturers like Bentley, Rolls Royce, Mercedes and BMW it’s not hard to love this category.